Not all growth is created equal. At Upleap, we give you two very different ways to grow your Instagram account: one built for long-term connection, and one built for speed. Whether you want thoughtful engagement or just need to boost your numbers fast, we’ve got an option that fits.

Organic followers (The Follow-Unfollow method)

This is the go-to for creators, brands, and pretty much anyone who wants to build a real community. With organic growth, your account connects with people who are already interested in content like yours. You pick your targets, accounts or hashtags your ideal audience follows, and Upleap handles the rest.

What happens behind the scenes:

We follow users based on the targets you’ve added. From there, we’ll also view stories, like posts, and (if you choose) send DMs. After a few days, we unfollow everyone the system followed to keep your profile tidy. Throughout this process, your account looks active, intentional, and entirely human.

Why it works:

The people who follow you back are doing it because they’re into your niche, not because they were paid or tricked into it. That kind of audience tends to stick around longer and engage more. Organic growth takes time, but what you get in return is a following that actually cares about your content.

On-demand followers

This option is for when you need numbers now. Maybe you’re preparing for a launch, trying to hit a certain milestone, or just want to make your profile look more established. On-demand followers deliver that extra push, instantly.

How it works:

You choose a follower package, place your order, and the followers start showing up shortly after. That’s it. No setup required.

What to expect:

These are real, active accounts, but they’re not targeted to your niche, which means they may not engage like an organic follower would. Still, they’re useful for giving your profile a more credible appearance, especially if you’re just starting out or trying to rebuild.

Important note: Your account needs to be set to Public for the On-demand feature to work!

Which one is right for you?

If you're in it for the long game and want followers who are genuinely interested in what you post, organic is your best bet. If you need to grow your numbers quickly or want to boost your account's appearance ahead of a campaign or brand deal, on-demand might be the move.

The takeaway

There’s no rule that says you have to pick just one. Many Upleap users start with a burst of On-demand followers to build momentum, then switch to organic growth to keep things meaningful. Whichever path you choose, we’re here to make sure your strategy actually works — and works for you.